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+\chapter{\textsc{Art} or \textsc{Brend}?}
+
+\begin{enumerate}
+\item Perhaps the most diseased justification the artist can give of his profession
+is to say that it is somehow scientific. LaMonte Young, Milton Babbitt, and
+Stockhausen are exponents of this sort of justification.
+
+The law which relates the mass of a body to its velocity has predictive value
+and is an outstanding scientific law. Is the work of art such a law? The
+experiment which shows that the speed of light is independent of the motion
+of its source is a measurement of a phenomenon crucial to the confirmation of
+a scientific hypothesis; it is an outstanding scientific experiment. Is the work
+of art such a measurement? The invention of the vacuum tube was an
+outstanding technological advance. Is the work of art such a technological
+advance? Differential geometry is a deductive analysis of abstract relations
+and an outstanding mathematical theory. ts the work of art such an
+analysis?
+
+The motives behind the "scientific" justification of art are utterly sinister.
+Perhaps LaMonte Young is merely rationalizing because he wants an
+academic job. But Babbitt is out to reduce music to a pedantic
+pseudo-science. And Stockhausen, with his "scientific music", intends
+nothing less than the suppression of the culture of "lower classes" and
+"ower races."
+
+It is the creative personality himself who has the most reason to object to
+the "scientific" justification of art. Again and again, the decisive step in
+artistic development has come when an artist produces a work that shatters
+all existing 'scientific' laws of art, and yet is more important to the
+audience than all the works that "obey" the laws.
+
+\item The artist or entertainer cannot exist without urging his product on other
+people. In fact, after developing his product, the artist goes out and tries to
+win public acceptance for it, to advertise and promote it, to sell it, to force it
+on people. If the public doesn't accept it at first, he is disappointed. He
+doesn't drop it, but repeatedly urges the product on them.
+
+People have every reason, then, to ask the artist: Is your product good for
+me even if I don't like or enjoy it? This question really lays art open. One of
+the distinguishing features of art has always been that it is very difficult to
+defend art without referring to people's liking or enjoying it. (Functions of
+art such as making money or glorifying the social order are real enough, but
+they are rarely cited in defense of art. Let us put them aside.) When one
+artist shows his latest production to another, all he can usually ask is "Do
+you like it?" Once the "scientific" justification of art is discredited, the
+artist usually has to admit: If you don't like or enjoy my product, there's no
+reason why you should "consume" it.
+
+There are exceptions. Art sometimes becomes the sole channel for political
+dissent, the sole arena in which oppressive social relations can be
+transcended. Even so, subjectivity of value remains a feature which
+distinguishes art and entertainment from other activities. Thus art is
+historically a leisure activity.
+
+\item But there is a fundamental contradiction here. Consider the object which
+one person produces for the liking, the enjoyment of another. The value of
+the object is supposed to be that you just like it. It supposedly has a value
+which is entirely subjective and entirely within you, is a part of you. Yet---the
+object can exist without you, is completely outside you, is not you or your
+valuing, and has no inherent connection with you or your valuing. The
+product is not personal to you.
+
+Such is the contradiction in much art and entertainment. it is unfortunate
+that it has to be stated so abstractly, but the discussion is about something
+so personal that there can be no interpersonal examples of it. Perhaps it will
+help to say that in appreciating or consuming art, you are always aware that
+it is not you, your valuing---yet your liking it, your valuing it is usually the
+only thing that can justify it.
+
+In art and entertainment, objects are produced having no inherent
+connection with people's liking, yet the artist expects the objects to find
+their value in people's liking them. To be totally successful, the object would
+have to give you an experience in which the object is as personal to you as
+your valuing of it. Yet you remain aware that the object is another's
+product, separable from your liking of it. The artist tries to "be oneself" for
+other people, to "express oneself" for them.
+
+\item There are experiences for each person which accomplish what art and
+entertainment fail to. The purpose of this essay is to make you aware of
+these experiences, by comparing and contrasting them with art. I have
+coined the term \term{brend} for these experiences.
+
+Consider all of your doings, what you already do. Exclude the gratifying of
+physiological needs, physically harmful activities, and competitive activites.
+Concentrate on spontaneous self-amusement or play. That is, concentrate on
+everything you do just because you like it, because you just like it as you do
+it.
+
+Actually, these doings should be referred to as your just-likings. In saying
+that somebody likes an art exhibit, it is appropriate to distinguish the art
+exhibit from his liking of it. But in the case of your just-likings, it is not
+appropriate to distinguish the objects valued from your valuings, and the
+single term that covers both should be used. When you write with a pencil,
+you are rarely attentive to the fact that the pencil was produced by
+somebody other than yourself. You can use something produced by
+somebody else without thinking about it. In your just-likings, you never
+notice that things are not produced by you. The essence of a just-liking is
+that in it, you are not aware that the object you value is less personal to you
+than your very valuing.
+
+These just-likings are your \term{brend.} Some of your dreams are brend; and
+some children's play is brend (but formal children's games aren't). In a sense,
+though, the attempt to give interpersonal examples of brend is futile,
+because the end result is neutral things or actions, cut off from the valuing
+which gives them their only significance; and because the end result suggests
+that brend is a deliberate activity like carrying out orders. The only examples
+for you are your just-likings, and you have to guess them by directly
+applying the abstract definition.
+
+Even though brend is defined exclusively in terms of what you like, it is not
+necessarily solitary. The definition simply recognizes that valuing is an act of
+individuals; that to counterpose the likes of the community to the likes of
+the individuals who make it up is an ideological deception.
+
+\item It is now possible to say that much art and entertainment are
+pseudo-brend; that your brend is the total originality beyond art; that your
+brend is the absolute self-expression and the absolute enjoyment beyond art.
+Can brend, then, replace art, can it expand to fill the space now occupied by
+art and entertainment? To ask this question is to ask when utopia will
+arrive, when the barrier between work and leisure will be broken down,
+when work will be abolished. Rather than holding out utopian promises, it is
+better to give whoever can grasp it the realization that the experience
+beyond art already occurs in his life---but is totally suppressed by the general
+repressiveness of society.
+\end{enumerate}
+
+
+Note: The avant-garde artist may raise a final question. Can't art or
+entertainment compensate for its impersonality by having sheer newness as a
+value? Can't the very foreignness of the impersonal object be entertaining?
+Doesn't this happen with Mock Risk Games, for example? The answer is
+that entertainmental newness is also subjective. What is entertainingly
+strange to one person is incomprehensible, annoying, or irrelevant to
+another. The only difference between foreignness and other entertainment
+values is that brend does not have more foreignness than conventional
+entertainment does.
+
+As for objective newness, or the objective value of Mock Risk Games, these
+issues are so difficult that I have been unable to reach final conclusions
+about them.
+
diff --git a/essays/down_with_art.tex b/essays/down_with_art.tex
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+{
+\centering\specialheadersfont\Large
+Down With Art \\
+\par
+}
diff --git a/essays/letters.tex b/essays/letters.tex
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+\chapter{Letters}
+
+\section{Letter from Terry Riley, Paris, to Henry Flynt, Cambridge,
+Mass., dated 11/8/62}
+
+One day a little boy got up and looked at his toys, appraised them and
+decided they were of no value to him so he did them in. Seeing that others
+were blindly and blissfully enjoying theirs he offered them a long and
+"radical new theory" of "pure recreation" for their enjoyment but before he
+let them in for this highly secret and "revolutionary theory" they should
+follow his example and partake of a little 20th C. iconoclasm. From those
+that balked he removed the label "avant-garde" and attached the label
+"traditionalist" or if they were already labeled "traditionalist" he added one
+more star. If they accepted they got a "hip" rating with gold cluster and if
+they comprehended the worth of his theory well enough to destroy their
+own art they would be awarded assignments to destroy those works whose
+designers were no longer around to speak out in their behalf.
+
+Now about this hip radical new theory of pure recreation.---Well---alor! its
+simply what people do anyway but don't realize it but it seems that what
+people "do anyway and don't realize it" will not be fully appreciated until
+"what people do in the name of art" is eliminated. If art can be relegated to
+obscurity, if some one can get John Coltrane to stop blowing, if someone
+can smash up all the old Art tatum records as well as all the existing pianos,
+if someone can get all that stuff out of those museums, If someone can only
+burn down all those concert halls, movie houses, small galleries as well as
+rooms in private houses that contain signs of art, If someone can do in all the
+cathedrals and monuments bridges etc, If someone can get rid of the sun,
+moon, stars, ocean, desert trees birds, bushes mountains, rivers, joy, sadness
+inspiration or any other natural phenomenon that reminds us of the ugly
+scourge art that has preoccupied and plagued man since he can remember
+then yes then at last Henry Flynt, sorry!
+
+\img{terry_flynt_name}
+
+will show us how to really enjoy ourselves. Whooopeeee
+
+\signoffnote{[Terry Riley's spelling etc. carefully preserved]}
+
+\clearpage
+
+\section{letter from Bob Morris to Henry Flynt, dated 8/13/62}
+
+Dear Henry,
+
+\gap
+
+perhaps the desirability of certain kinds of experience in art is not
+important. The problem has been for some time one of ideas---those most
+admired are the ones with the biggest, most incisive ideas (e.g. Cage \&
+Duchamp). The mere exertion in the direction of finding "new" ideas has
+not shown too much more than that it has become established as a
+traditional method; not much fruit has appeared on this vine. Also it can't be
+avoided that this is an academic approach which presupposes a history to
+react against---what I mean here is the kind of continuity one is aware of
+when involved in this activity: it just seems academic (if the term can
+somehow be used without so much emotion attached to it). The difficulty
+with new ideas is that they are too hard to manufacture. Even the best have
+only had a few good ones. (I suppose none of this is very clear and I can't
+seem to get in the mood to do any more than put it down in an off-hand
+way---but what I mean by "new ideas" is not only what you might call
+"Concept Art" but rather effecting changes in the structures of art forms
+more than any specific content or forms) Once one is committed to attempt
+these efforts---and tries it for a while---one becomes aware that if one wants
+"experience" one must repeat himself until other new things occur: a
+position difficult if not impossible to accept with large "idea" ambitions. So
+one remains idle, repeats things, or finds some form of concentration and
+duration outside the art---jazz, chess, whatever. I think that today art is a
+form of art history.
+
+I don't think entertainment solves the problem presented by avant gard art
+since entertainment has mostly to do with replacing that part of art which is
+now hard to get---i.e. experience. It seems to me that to be concerned with
+"just liked" things as you present it is to avoid such things as tradition in art
+(some body of stuff to react against---to be thought of as opponent or
+memory or however). As I said before, I for one am not so self-sufficient and
+when avoiding "given" structures, e.g. art, or even the most tedious and
+decorous forms of social intercourse, I am bored. If I need concentration,
+which I do, I can't think of anything on my own as good as chess.
+
+One accepts language, one accepts logic.
+
+\signoff{Best regards,}
+\signoff{Bob Morris}
+
+\section{}
+
+{
+\raggedleft
+\textsc{From "Culture" to Veramusement} \\
+Boston--New York \\
+\textsc{Press Release:} for March--April, 1963 \par
+}
+
+
+Henry Flynt, Tony Conrad, and Jack Smith braved the cold to demonstrate
+against Serious Culture (and art) on Wednesday, February 27. They began at
+the Museum of Modern Art at 1:30 p.m., picketing with signs bearing the
+slogans
+\textsc{Demolish serious culture! / Destroy art!} ;
+\textsc{Demolish art museums! / No more art!} ;
+\textsc{Demolish concert halls! / Demolish Lincoln Center!} ;
+and handing out announcements of
+Flynt's lecture the next evening. Benjamin Patterson came up to give
+encouragement. There was much spontaneous interest among people around
+and in the Museum. At about 1:50, a corpulent, richly dressed Museum
+official came out and imperiously told the pickets that he was going to
+straighten them out, that the Museum had never been picketed, that it could
+not be picketed without its permission, that it owned the sidewalk, and that
+the pickets would have to go elsewhere. The picket who had obtained police
+permission for the demonstration was immediately dispatched to call the
+police about the matter, while the other two stood aside. It was found that
+the Museum official had not told the truth; and the picketing was resumed.
+People who care about the rights of pickets generally should recognize the
+viciousness of, and oppose, the notion that picketing can only be at the
+permission of the establishment being picketed. (As for previous picketing of
+the Museum, it is a matter of record.) Interest in the demonstration
+increased; people stopped to ask questions and talk. There was a much
+greater demand for announcements than could be supplied. Some people
+indicated their sympathy with the demonstrators. The demonstrators then
+went on to the Metropolitan Museum of Art. Because of the unexpected
+requirement of a permit to picket on a park street, they had to picket on
+Lexington Avenue, crossing 82nd Street. As a result they were far from the
+fools lined up to worship the Mona Lisa, but there was still interest. Finally,
+they went to Philharmonic Hall. Because of the time, not many people were
+there, but still there was interest; people stopped to talk and wanted more
+announcements than were available. The demonstrations ended at 3:45 p.m.
+Photos of the pickets were taken at all three places.
+
+On Thursday evening, February 28, at Walter DeMaria's loft, Henry Flynt
+gave a long lecture expositing the doctrine the Wednesday demonstrations
+were based on. On entering the lecture room, the visitor found himself
+stepping in the face of a Mona Lisa print placed as the doormat. To one side
+was an exhibition of demonstration photos and so forth. Behind the lecturer
+was a large picture of Viadimir Mayakovsky, while on either side were the
+signs used in the demonstrations, together with one saying
+\textsc{Veramusement---Not culture}. About 20 people came to the lecture.
+The lecturer showed first the suffering caused by Serious-Cultural snobbery,
+by its attempts to force individuals in line with things supposed to have
+objective validity, but actually representing only alien subjective tastes
+sanctioned by tradition. He then showed that artistic categories have
+disintegrated, and that their retention has become obscurantist. (He showed
+that the purpose of didactic art is better served by documentaries.) Finally,
+in the most intellectually sophisticated part of the lecture, he showed the
+superiority of each individual's veramusement (partially defined on the
+lecture announcement) to institutionalized amusement activities (which
+impose foreign tastes on the individual) and indeed to all "culture" the
+lecture was concerned with. After the lecture, Flynt told how his doctrine
+was anticipated by little known ideas of Mayakovsky, Dziga Vertov, and
+their group, as related in Ilya Ehrenburg's memoirs and elsewhere. He
+touched on the Wednesday demonstrations. He spoke of George Maciunas'
+\textsc{Fluxus}, with which all this is connected. Several people at the lecture
+congratulated Flynt on the clarity of the presentation and logicality of the
+arguments. Photos were taken.
+
+\section{Statement of November 1963}
+
+
+Back in March 1963, I sent the first \textsc{FCTB Press Release}, about FCTB's
+February picketing and lecture, to all the communications media, including
+the New Yorker. It is so good that the New Yorker wanted to use it, but
+they didn't want to give FCTB any free publicity; so they finally published
+an inept parody of it, in the October 12, 1963 issue, pp. 49--51. They
+changed my last name to Mackie, changed February 27 to September 25, the
+Museum of Modern Art to a church, changed our slogans to particularly
+idiotic ones (although they got in '\textsc{No More Art/Culture?}', later on),
+and added incidents; but the general outlines, and the phrases lifted verbatim
+from the FCTB RELEASE, make the relationship clear.---Henry Fiynt
+
+\section{}
+
+{ \raggedleft 3/6/63 \par }
+
+Henry,
+
+
+Received your note this morning. I had written down a few things about the
+lecture the very night I got home but decided they were not very clear so I
+didn't send them. Don't know if I can make it any clearer\ldots actually I keep
+thinking that I must have overlooked something because the objection I have
+to make seems too obvious. You spend much time and effort locating
+Veramusement, stating clearly wnat it is not, and stating that it is, if I get it,
+of the essence of an awareness, rather memory, of an experience which
+cannot be predicted and therefore cannot be located or focused by external
+activities. And, in fact, as you said, may cut across, or "intersect" one or
+another or several activities. You have discredited activities---like art,
+competitive games---as pseudo work or unsatisfactory recreation by employing
+arguments which are external to "experiencing" these activities (e.g. chess is
+bad because why agree to some arbitrary standard of performance which
+doesn't fit you)\ldots well it seems to me that Veramusement could never replace
+any cultural form because it has no external "edges" but rather by definition
+can occur anywhere anytime anyplace (By the way I want to say here that
+its existence as a past tense or memory I find objectionable---but I can't at the
+moment really say why.) It seems that you have these two things going:
+Veramusement, that has to do with experience, and art, work,
+entertainment, that have to do with society and I don't think that the
+exposition of how the two things are related has been very clear. George
+Herbert Mead, an early Pragmatist (don't shudder at that word, but I can see
+you throwing up your hands in despair) talked about this relation as a kind
+of double aspect of the personality (which he called the "me" and the "I"
+\ldots can't remember his book, something like \booktitle{Mind, Self, and Society}).
+
+I thought you presented the lecture very weil, but towards the end I was
+getting too tired to listen very carefully and I am sorry because this was the
+newest writing. I would like very much to read this part, i.e. that which dealt
+with the evolution of work, automation and the liberation from
+drudgery---send me a copy if you can.
+
+\signoff{Best regards,}
+\signoff{Bob Morris}
+
+\section{}
+
+{ \raggedleft 3/12/1963 \par }
+Henry
+
+\begin{tabular}{ c c c c c }
+ \redact{Jazz} &
+ \redact{Cage} &
+ \redact{"Folk Music"} &
+ \redact{Communism} &
+ \begin{tabular}{ c }
+ (anti-art?) \\
+ ------ \\
+ (communism) \\
+ \end{tabular} \\
+\end{tabular}
+
+I've been along this road too.
+Yes I certainly do see the harmfullness of serious culture. My favorite movies are plain documentaries.
+
+\gap
+
+
+"Veramusement"
+questions: the way you set it up it sound like veramusement is \textsc{It}. Some
+kind of Absolute good state or activity. ---ie) \textsc{Athletics} are out. \\
+---now my brother is a healthy athelete---he enjoys nothing so much as
+swimming or playing tennis all day (he likes to use his body---and he likes the
+form---competition)
+
+{ \centering
+Is this "wrong" \\
+Should he stop.--- \par
+}
+
+or wouldn't your "creep theory" which lets each person be himself and
+relish in himself---by extention from this---shouldn't the atheletic person be
+alowed to be himself? ---too. \\
+I think you were opening up the world to the people at the lecture---
+
+
+{
+making them move free--
+" " ready to be themselves \par
+}
+
+
+I think you were right in not giving examples!
+
+
+however \\
+your absolute---statements and "come on"---and blend with the communist
+ideas---(My mind was pretty tired by then and I didn't follow how the
+veramusement---was tied to communism)---this \textsc{It} kind of talk.---can only shoo
+people off-and let them wait for the next revision or explication. \\
+people off---and let them wait for the next revision or explication.
+
+\signoff{Walter DeMaria}
+
+\section{}
+
+Dear Henry, March 18, 1963
+
+
+As I said before, my main reactions to yr lecture \& ideas is that I'm for
+Henry Flynt but not for his ideas. I think the spirit you show in carrying on
+yr crusade is admirable and exciting. However, I am not against art and think
+that any artist who would say that he is or think that he is would be
+masochistic enough to need psychiatric care. Since you make no claims to
+being an artist this does not refer to you. However, I do call myself a poet
+and do think of myself as one. I like art, culture, etc. and do not yet feel
+that I am being screwed by it. Until I do, I will not need to turn to anti-art
+movements.
+
+All best wishes.
+
+Yours,
+
+Diane Wakoski
+
+\section{}
+
+"Dear Mr. Flynt...Since I may be depending on o-ganized culture for my
+loot \& livelihood I can wish you only a limited success in your movement...
+Cornelius Cardew" [froma postcard of June 7, 1963]
+
+
+\clearpage
+
+{
+2/22/1963
+
+
+Jack Smith and Henry Flynt demonstrate against the
+February 22, 1963
+
+
+(photo by Tony Conrad)
+
+Museum of Modern Art,
+}
+\clearpage